I was fortunate enough to be able to attend @PeterDiamandis Abundance 360 Event this year.
It was an inspiring event that left me feeling a little bit like I have set my aims too low. Over the last year, my main focus on this blog and store was to inspire people to start recycling on their own and to stick with it.
But after seeing what others at the A360 conference are aiming for it really made me feel like I have kept myself trapped in a very small box. So it has been over a week and I have spent the time reviewing my purpose for recycling and realized that it truly is my passion and something that keeps me moving forward. So I have the passion part; next, all I needed was the insane 10x bigger Massively Transformative Purpose (MTP) that will affect a Billion people.
So here it is
"Help the world recycle 100% of its waste products!"
In order to achieve this MTP it is going to take several Moonshots each of which is going to have to be more daring than the last. But I have a tentative roadmap for the first and second moonshots which should help push towards that MTP.
This, of course, means pivoting on the initial concept of the recyclemonthly premise (To sell recycling sacks as a monthly subscription service) but if you don't take big chances you cannot impact a billion people and help save the planet for the future. Therefore I am excited and nervous at the same time but looking forward to waking up every morning to push forward with my MTP!
Whats your Massively Transformative (Recycling) Purpose?
Let me know on Twitter.